Watch Super Bowl XLIV Ads

By Ryan G. Murphy, RTDNA Digital Media Editor

Super Bowl Sunday offers both the gridiron guru and the apathetic party-goer the opportunity for some entertainment. If your primary focus was not the New Orleans Saints' come-from-behind victory over the Indianapolis Colts on Sunday, you may have been fixated on the notorious Super Bowl commercials, which generate loads of revenue for the host network and leave almost everyone playing Monday-morning quarterback in deciding which ad was best.

If you missed any of Sunday's ads, or need a quick refresher, check them out by clicking "Read More" below and let us know in the comments section which commercial you though was best...

 


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From Newsroom to Classroom: The First Test

By Lydia Reeves-Timmins, Temple University

Time for the usual bout of February nerves. I’ve had it for more than 20 years. But now, it’s different. Now I’m not worried about sweeps. I have to give my first test!

Just like in the newsroom, I’m about to find out how well I did and if anyone liked what I said. And I even get overnights—that is, depending how quickly I grade them. Yes, I will soon find out if anything I said penetrated the young minds and if they are able to, in a reasonable manner, repeat back the concepts we discussed...

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Tags: lydia reeves timmins, RTDNA, Temple University, Journalism

The Buzz: Navigating the Social Media Landscape with RTDNA

By Ryan G. Murphy, RTDNA Digital Media Editor

In previous “The Buzz” posts I’ve typically tried to steer away from writing about RTDNA-specific events. I realize that self promotion is important but with “The Buzz” column I’ve tried to embody the idea that RTDNA is a resource built to educate and inform journalists. Most of the time, that means directing our audience outward, towards the hot topics in the industry.

I’m going to deviate a bit from the norm this week, but not too much. You’ll still be educated and informed, but it’s going to be RTDNA centric. I hope you don’t mind...

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Tags: rtdna, social media guidlines, twitter, facebook

Social Media Blog: Doppelganger Week on Facebook

By Steve Safran, Editor-in-Chief, Lost Remote

This past week has been "Doppelganger Week." What - you've missed it? You obviously weren't on Facebook. People replaced their profile pictures with photos of celebrities they supposedly look like. It has worked to varying degrees - some people are dead ringers, others are wildly optimistic - but it has been a fun little game that could only happen online. Late last year, we had the Star Wars Thanksgiving contest on Twitter. I use "contest" in the loosest term - there was no prize, and no real winners. But there were some great entries...
 

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Tags: RTDNA, Dennis Miller, Steve Safran, Facebook, Doppelganger Week

Best Practices: Happy Appaversary

By Steve Fink, Managing Editor, WCBSTV.com

In 10 days, WCBSTV.com and our sister sites in the CBS O&O group will proudly celebrate our one-month appaversary on the iPhone. That is, one month since our birth on the iPhone app map. It’s an exciting time and it certainly feels good to see the project our interactive team put so much hard work into creating turn out beautifully.

I must admit though, I feel a little silly calling this blog a “best practices” blog, because, editorially, this milestone is just the beginning of “mobile phone journalism” we’ve been dialing into and will continue to see in the coming years...

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Tags: rtdna, iphone, wcbstv.com, apps, iphone apps

RTDNA Releases Social Media, Blogging Guidelines for Journalists

By RTDNA Staff

Here’s a question: should your political reporter “friend” a candidate for mayor on Facebook?  She argues the candidate could post valuable information there for “friends” only, so as a reporter, she needs access to that information.  But you worry the candidate’s opponents will see the “friending” as an endorsement by the station. 

Newsrooms working to connect with audience members through social media and blogs have a new set of guidelines to help avoid ethical pitfalls that can come when experimenting with reaching audiences in these new ways.  The guidelines are a supplement to the RTDNA Code of Ethics, the ethical standard broadcast and other newsrooms have followed for decades.

The guidelines use the core principles of truth, fairness, accountability, and transparency, as well as bring in the important factor of protecting image and reputation, to take journalists and managers through a decision-making process to decide what will work in their newsrooms.  The idea is not to lay down a list of laws to follow, but to guide readers through questions they can ask themselves as they tread new turf on Twitter, Facebook, blogs, and more...

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Tags: RTDNA, code of ethics, social media guidlines, blog guidelines

Chairman's Blog: Meeting in the Middle

By Stacey Woelfel, RTDNA Chairman

I was lucky enough to take part in RTDNF’s News and Terrorism workshop in my hometown of St. Louis last week.  The event was the 18th in a series of gatherings that bring together journalists, emergency personnel, and policy makers to discuss how to react in the event of a terrorist attack in a U. S. city.  This is the second of the workshops I’ve been able to attend.  The first was on the other side of my state about six years ago in Kansas City.  Both times I was struck with the workshops’ ability to bring people together who are essential to public safety—but who seldom talk unless an emergency is already taking place.  The RTDNF events have been crucial to getting those who respond to emergencies—either to cover them or to respond to them—to talk about what they could do better for their common customer, the public... 

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Tags: rtdna, stacey woelfel, rtdnf, news and terrorism, st lous

View From Washington: RTDNA Will Play Integral Role in FCC's Media Examination

By Barbara Cochran, RTDNA President Emeritus

An old joke asks, what is one of the scariest sentences in the English language? Answer: “We’re from the government and we’re here to help.”

That joke could apply to the public notice issued by the Federal Communications Commission on Jan. 21, calling for comments in an “examination of the future of media and information needs of communities in a digital age.”

Most journalists, as they witness the turmoil sweeping through the media landscape, have concerns about the future of their business even as they try to embrace the changes. They’re just not sure a government agency is the helper they had in mind...

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Tags: rtdna, FCC, Barbara Cochran

Murrow Awards Deadline Extended to Feb. 15



You have until Monday, February 15th to enter the Edward R. Murrow Awards. The late fees have been waived.  Be part of the most prestigious awards program for electronic journalists - enter your best work to win a 2010 Edward R. Murrow Award. 

RTDNA has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Murrow’s pursuit of excellence in journalism embodies the spirit of the awards that carry his name. Murrow Award recipients demonstrate the excellence that Edward R. Murrow made a standard for the electronic news profession. In 2009, 540 Regional Edward R. Murrow Awards were handed out and of those 540, 79 went on to win National Edward R. Murrow Awards.

We encourage you to enter your best work and be honored with an Edward R. Murrow Award.

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Tags: Murrow Awards, RTDNA

Social Media Blog: How We Feel About the iPad

By Steve Safran, Sr. Vice President, Media 2.0 at AR&D

We have issues with the iPad.

That's the unofficial, non-scientific conclusion I've reached by following the social web's reaction to Wednesday's announcement of the Apple iPad. How do I know? My first clue was to look at what was "trending" on Twitter. The hashtag for iPad (#iPad) was, indeed, trending. But it wasn't as huge as I would have guessed. So that meant less enthusiasm. But there were other clues, and some were downright, ahem, indelicate...

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Tags: iPad, Apple, RTDNA, Steve Jobs, Steve Safran


Iowa Public Radio’s Greg Shanley dies at 49

Former regional RTDNA Edward R. Murrow award winner

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David Evans Receives NADL Hall of Fame Award

Partner with ReedSmith law firm in Washington

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Charley Powers dies at 64

RTDNA member and long-serving RTDNF First Amendment Dinner Committee member

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