June 30, 2017 08:00


Director of Sales

Rochester, NY

Job Status

Salary Range

Company Website


Job Summary
WROC-TV8, a CBS Affiliate, seeks a Director of Sales to be responsible for leading the operations of the Sales Department, including development and achievement of new business revenue goals. Leads a team of Local Sales Manager, Digital Manager, Integrated Digital Specialist and Account Executives, working within established department guidelines, to increase sales volume. Seeks new customers for both TV and digital business, executes plans from senior management, and maintains awareness of the competition. The successful Director of Sales will be active in the community, building business and strong relationship and knowledge of the local economic landscape.

Essential Duties / Responsibilities
• Provides leadership for the broadcast/digital sales team’s efforts. • Develops and executes sales strategies which result in exceeding revenue targets. • Drives new business development. • Responsibility for overseeing the station – advertiser interface and guiding customer relations. • Plans and directs recruitment, training, and performance evaluations to develop and control sales and service programs. • Determines pricing and maintains inventory controls to achieve budgetary goals. • Prepares budgets and approves budgeted expenditures for the department. • Works closely with Accounts Receivable to maintain current, collectible agings. • Attends sales calls with Account Executives to develop new accounts and maximize existing accounts. • Works with clients developing results driven marketing solutions across multiple platforms. • Oversees the interface between sales and the local and hub traffic staff. • Performs other duties as assigned.

Skills / Qualifications
Requirements & Skills: • Bachelor’s Degree in Marketing, Advertising, Communications, or related field preferred. • Minimum five year experience in sales, preferably in the media field. • Proficiency in MS Office products required. • Experience with OSI, Wide Orbit, Matrix, Strata and Rentrak are a plus. • Ability to identify the developmental needs of subordinates, including coaching and mentoring employees. • Fluency in English, with excellent communication skills, both verbal and written. • Ability to manage multiple tasks through self-motivation and time management. • Experience achieving long-range objectives and implementing strategies/actions to achieve them. • Valid driver's license with an acceptable driving record. • Occasional travel required; available to work extended hours if needed. Physical Demands & Work Environment: The Director of Sales must be able to be outside of the building on sales calls for the majority of their work week. Must be able to stand, sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions. Must be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Please apply at https://nexstar.hua.hrsmart.com/hr/ats/JobSearch/viewAll WROC-TV8 IS AN EQUAL OPPORTUNITY EMPLOYER