RTDNA Webinar Series
RTDNA offers webinars on a variety of topics to provide accessible training for journalists. Our webinars are free for members, and available to non-members for a nominal fee.
HOW TO VIEW VIDEOS
To view archived versions of any webinar, members should log on to our member portal.
RTDNA WEBINAR: Using Data as a Catalyst for Newsroom Culture Change
Sponsored by TopicPulse
According to a 2017 digital news study by the Reuters Institute, over half (51%) of all Americans now get news via social media. This is up five percentage points since last year, and double the 2013 number. News organizations all across the country are asking: how do we compete for attention in this fragmented news and information environment? Increasingly, the answer is by using data-informed decision-making to create content more appealing to target audiences and do better journalism. And creating and maintaining a newsroom culture that embraces data-informed decision making is critical to success. This workshop, led by veteran news executive and TopicPulse Product Manager Jill Manuel, explores ways to build a responsive, data-informed newsroom culture that empowers journalists to effectively use analytics in editorial decision-making.
RTDNA WEBINAR: Harnessing social media to build community and build a brand
Advice from a national Edward R. Murrow Award winner: From the station that won the first ever National Edward R. Murrow Award for social media, see real examples of how social media managers were able to engage with an audience in ways the broadcast alone could never do. From driving conversation and awareness, to sourcing first-hand accounts, photos and videos from anywhere, anytime, KHOU 11 reveals the strategy that won them the Murrow. And, it can earn your station the long-time loyalty that builds ratings.
- How to leverage social media to amplify an event in your market, connecting your community through your reach as a media outlet.
- Integrating technology to enhance social media experiences.
- How social listening plays an important role in your social efforts.
RTDNA WEBINAR: Track News and Win on Social Media
The free and powerful tool every newsroom can use today to track news and win on social media: Drinking from the firehose of Twitter, or trying to Facebook follow every public agency in your market is impossible, and you'll always miss interesting posts. What if there were a way to alert you whenever a PIO posted something that was generating more interest than usual? What if there were a way to find that fascinating post from a source, amidst all the routine stuff they tweet? What if you had a real-time report of how your competitors' Facebook posts were doing that you could use to inform social media selections, web story assignments, and even your 5pm lead? What if the tool were free, and available right now? RTDNA is teaming up with Facebook's newly acquired social signals service, CrowdTangle, to show you ways to mine social media for breaking news, stories that are not yet viral but will be, and audience interests that can help your station and website engage viewers in deeper and more meaningful ways.
Presenter: Amber Burgess, Local News Partner Manager - CrowdTangle
RTDNA WEBINAR: Covering an Unprecedented President
In this webinar, we focus on covering the Trump administration and the new challenges of the President's approach to the media. We examine techniques, angles, and ethical questions to guide newsrooms in covering President Trump when conventional paradigms have changed. This session is an example of the type of training you can expect at the RTDNA/SPJ/NAHJ Excellence in Journalism 2017 conference this September in Anaheim, CA.
Topics we cover:
- How to take your coverage to a higher level, looking at WHY not just WHAT is being said by the government
- How to handle denials or unusual restrictions to media access
- How to be transparent and above reproach in covering deeply divisive partisan issues
- How to handle the new “fake news” campaigns to mislead the public
- How to make your newsroom beyond reproach as political coverage turns to the surreal
Links discussed in this webinar:
WORDS: “Alt-Right” and “white nationalist”
What RTDNA is doing
Goodbye Garden Gnomes: Little Tips To Make Your Standups Stand Out
Presenter Joe Little from KGTV in San Diego provides tips and strategies to make your standups look great, along with other ideas to make life easier for one-person bands gathering the news every day. Learn these techniques and get re-energized about storytelling when you’re doing it all yourself.
Deconstructing Digital Video: What You Know About TV Doesn't Apply Online
RTDNA partners with the Online News Association to bring you a webinar, focused on best practices for using video online to draw clicks and engage viewers. You'll learn technical tricks to make your videos look their best, as well as approaches to promote your work across multiple platforms.
Best practices from digital and social video pros:
- iHeartMedia’s Director of Local Social Media Strategy Bilal Morris
- Snackable videos
- Why length matters
- How to choose your subjects
- Good Housekeeping’s Senior Producer Erin Phraner
- Square video
- Point of view
- Stop motion
- The new rules for graphics
- AJ+’s Senior Producer, Engagement Japhet Weeks
- Winning the first 3 seconds
- SFGATE.com’s Executive Producer and RTDNA Region 2 Director Brandon Mercer
- Square, vertical, or “old fashioned” horizontal
- Point of view and time lapse
- How to use titles effectively
- Winning the first 3 seconds, and what length is best?
- Telling a story without audio
- Acquiring videos versus making your own
- Quick tricks that make huge differences in engagement
• Overhead--Pancakes https://www.youtube.com/watch?v=vCxZoMJ40HQ
• "In-To" Next Level Cocktails https://www.youtube.com/watch?v=TM89ypsdUBg
• Stop Motion--Succulent Valentine https://www.youtube.com/watch?v=qb16u6S1Uw8
• Graphics https://www.youtube.com/watch?v=Toxii6st1jQ
• Angelina Jolie https://www.youtube.com/watch?v=4tVOeeYPe1Y
• Superhero https://www.youtube.com/watch?v=3J-4FhXVJvs
• Moble Rush--Freddie Gray https://www.youtube.com/watch?v=BOiQ9MtoNAk
• Trump https://www.youtube.com/watch?v=Z39djGag1jE
• 15 seconds v. 30 v 60 (Robot) https://www.youtube.com/watch?v=hMXRuByE_Q4
• Topics: Exit Polls Scariest Thing https://www.youtube.com/watch?v=0zTLnbkeFwY
Webinar: New Ethics Codes
Produced in cooperation with our partners at the Society of Professional Journalists, we examined ethical questions in the digital age, including issues raised by trying to report news via social media. The session features real-world examples of ethical decisions, using the SPJ and RTDNA Codes of Ethics as a framework for decision-making.
Presenter: Kevin Benz, Ethics Faculty - The Kneeland Project / iMedia Strategies / Former News Director, Past RTDNA Chairman
SPJ’s Joe Radske, WISC-TV Executive Producer; and RTDNA’s Scott Libin, senior fellow at the University of Minnesota School of Journalism and Mass Communication, will lead the discussion.
Three topics will be addressed:
- In the on-going coverage of #BlackLivesMatter and racial unrest, a look at how and why we identify race and other distinguishing characteristics and thoughts on how we might do it better. ("Do no harm")
- The increasing influence of sales on content - How to balance commercial interests and editorial integrity
- Following the Rolling Stone / UVA story retraction, how well are we checking sources in the age of social media journalism
Our first webinar in the new series focused on how to producing great newscasts:
What makes a Murrow-winning newscast? Successful ideas for audience engagement
A group of National Edward R. Murrow Award winners share their techniques for producing amazing newscasts. You'll see real-world case studies from producers and managers who will demonstrate how they:
- Created compelling newscasts using techniques that actually save time and use fewer resources, while creating a better product
- Created a nationally viral hashtag about a station event that informed the community
- Organized community town halls around topical issues like the Ebola scare
- And more.
Engaging the community, both virtually and in the real world:
Lessons From WFAA’s Ebola Coverage
Creating your own viral campaign around a significant news item, informing the community while creating lasting engagement with your TV product and social and digital brands, with former WFAA EP and now WTLV-WJXX News Director Meagan Harris. WFAA is a national Murrow winner for best large market newscast
Producing more engaging live content by tapping into trusted newsmakers
Producing More Powerful Live Interviews, For Radio And TV
Adding urgency, relevance, and a new perspective, the secrets of using trusted newsmakers to create more engaging newscasts, even in a tightly formatted late news, with KCBS Radio News Director Ed Cavagnaro. KCBS is a national Murrow winner for best large market newscast
Break the format, fix the newscast
Simple, easy-to-implement ideas that can turn any routine newscast into something memorable, relatable, engaging, and even award-winning with National Murrow Award winner from WBIR, producer Lisa Leko. WBIR is a national Murrow winner for best small market newscast
As more webinars are produced, details will added to this page and videos will be added in the member portal.