RTDNA Members Present EIJ17 Sessions

At Excellence in Journalism 2017 in Anaheim, several members of RTDNA are presenting seminars and workshops. We hope you'll join them and find good ideas you can put into practice in your own newsrooms. Here are some of the key sessions:

Charter Schools In Indian Country
Sponsored by The Walton Family Foundation
Thursday, 1-2 p.m.

Chartering in Indian Country: What does it take? How do local education systems, tribes and communities ensure schools serving Native students are culturally sensitive and poised to succeed? How can communities create a strong and steady educator pipeline for schools that serve Native American students? Join us to learn how tribal and mainstream media can produce powerful stories and impactful coverage of this important topic.

Moderator: Darren Brown (@dbdowntown), host/producer, CATV47

General Assignment Reporting in TV: Social Media, Work Hard, Work Smart, Connect With Your Audience, Get Ahead
Thursday, 2:30-3:30 p.m.

Adapt to survive. If you don't change with the business, it will leave you behind. Wayne Freedman lives those words five days a week at ABC7 News in San Francisco. After working for decades as a long-form feature reporter in both local and network news, this 51-time Emmy Award recipient has transitioned to general assignment. He produces lead stories five nights a week, all while juggling feeds to Twitter, Facebook and Instagram. Learn how to identify story lines, work efficiently, get the sound-bites you need, write with style, and turn multiple versions of memorable pieces for broadcasts. Yes, you can do it while retaining your sanity (most days at least), and tell a complete story in 1:15. The second edition of his book, "It Takes More Than Good Looks To Succeed At Television News Reporting," on three continents.

Trainer: Wayne Freedman (@WayneFreedman), reporter, ABC7News

The Changing Climate, Both Literal And Figurative
Thursday, 2:30-3:30 p.m.

Reporting on climate is complicated enough on strictly scientific grounds. Changing political conditions only add to the challenge. We'll offer practical approaches for telling the complex story of climate change in a heated political environment — without resorting to oversimplification, advocacy or geekery.

Trainers: Bernadette Woods Placky, chief meteorologist, Climate Matters; Edward Maibach, director, Center for Climate Change Communication; Don Shelby, anchor (retired), WCCO-TV; Ariel Rodriquez (@ArielT51), meteorologist and environmental reporter, Telemundo 51; Marybeth Jacoby (@MarybethJacoby), former News Director, WLTX-TV

Speed Dating: Great Ideas In Journalism Education
Thursday, 2:30-3:30 p.m.

A panel of journalism educators each take a few minutes to share their favorite, most innovative or most exciting activities, approaches, or assignments designed to teach journalism students new skills, excite them about the profession, or encourage critical media consumption. Come pick up a few specific, actionable ideas for how to shake up your journalism education classes and curriculum.

Speakers: Carrie Brown (@brizzyc), social journalism director, CUNY Graduate School of Journalism; Robert Hernandez (@webjournalist), associate professor of professional practice, USC Annenberg; Julie Jones (@Joneszz), associate professor, University of Oklahoma

Lead From Where You Are: Have An Impact In Any Newsroom
Friday, 9-10 a.m.

A highly interactive program using the concepts of personality type and behavior preference as a way of better understanding one's own style and the styles of others in the newsroom. Two trainers, both former news directors and both certified in use of the Myers-Briggs Type Indicator(R), will help journalists understand and apply the dichotomies of type articulated by Isabel Briggs Myers:
  • Extraversion versus introversion — where do you prefer to focus your attention, and where do you get your energy?
  • Sensing versus intuition — how do you prefer to take in information?
  • Thinking versus feeling — how do you make decisions?
  • Judging versus perceiving — how do you deal with the outer world?
This session will not make use of the actual MBTI instrument. Join us to make sense of the differences we all experience in the workplace — and beyond!

Trainers: Jill Geisler (@JillGeisler), Bill Plante Chair in Leadership & Media Integrity, Loyola University Chicago; Scott Libin (@smlibin), Hubbard Senior Fellow, University of Minnesota; Ingrid Ciprián-Matthews, senior vice president, CBS News

Storytelling With Just Your Phone
Friday, 9-10 a.m.

Could mobile journalists "downsize" to a phone? We all have that tool in our pockets right now — a tool to create engaging, emotional storytelling. In fact, in a broadcast first, WFAA in Dallas aired a half hour special shot entirely on an iPhone. The subject became a case study for professors and professionals from Malaysia to India, Germany to Africa. What are the advantages, drawbacks and limitations of shooting broadcast quality stories with your phone? How do you get perfect audio? Mysteries solved as we "Phone it in!”

Trainers: Mike Castellucci (@MikeCastellucci), professor of practice, Michigan State University; Ellen M. Crooke (@EllenCrooke) VP/News TEGNA

Closing The Newsroom Gender Pay And Leadership Gaps
Friday, 10:30-11:30 a.m.

Women remain underrepresented in most newsrooms, particularly in leadership roles. Women are still paid lower rates than men with comparable experience and titles. The gaps are even more severe for women of color. Hear how women across newsrooms have faced these challenges. Whether you’re just starting out or moving into management, gain strategies to close these gaps, individually and collectively, including concrete tactics for salary negotiation.

Speakers: Jill Geisler (@JillGeisler), newsroom leadership trainer and professor of journalism, Loyola University Chicago; Juliet Murphy (@wowiluvmycareer), Empowerment Consultant & Executive Career Coach; Alan Gibbons, editor-in-chief, Orange Coast; Sonya Quick, digital Editor, Voice of OC; Michelle A. Philo, corporate counsel, Adtile Technologies Inc.

Money Matters: Excellence In Financial Reporting
Friday, 10:30-11:30 a.m.

Featuring the RTDNA/NEFE Excellence in Personal Finance Reporting Award winners, the Money Matters session will highlight the best in TV, radio, and online personal finance journalism. Panelists will break down their award-winning pieces, share key reporting tools and best practices. You'll walk away with new ways to creatively approach financial reporting and make comprehensive topics more digestible to viewers and listeners.

Speakers: Michelle Mortensen, Consumer Reporter, KLAS; Sarita Kichok, Consumer Photographer, KLAS; Leoneda Inge, WUNC NC Public Radio; Richard Eisenberg, PBS Next Avenue

Deadly Force Captured: Police Coverage With Body Camera Footage And Public Records
Friday, 10:30-11:30 a.m.

There's no lack of cases studies (and viral videos) around police and interactions with the public. A former police chief discusses the latest in technology and the push for secrecy, and two journalists share tips and best practices for getting and using body camera footage and key public records you need to tell the complete story of how, why, where and under what circumstances police officers use potentially deadly force.

Trainers: Sheryl Worsley (@sherylrockin), RTDNA Region 3 Director and news director, KSL Newsradio; Chris Burbank, Director of Law Enforcement Engagement, Center for Policing Equity, former Salt Lake City Chief of Police; Seth Rosenfeld, investigative reporter and author

Making Chicken Salad Out Of Chicken #@*%
Friday, 10:30-11:30 a.m.

We'd all like to be handed the perfect assignment every day. When does that ever happen? (Hint: Never) We'll introduce coping strategies for days when everything goes up in flames. You'll learn, with the right approach and attitude, to pull journalistic gems from the smoldering ashes of your day — no matter your beat or what kind of journalist you are.

Trainer: Boyd Huppert (@boydhuppert), reporter, KARE-TV, national Emmy and Edward R. Murrow award winner for narrative feature reporting

Untangling the Data: CrowdTangle 101
Friday, 1:30-2:30 p.m.

Now that CrowdTangle is free, more and more newsrooms are signing on to see how it can inform their social networking. But how do you get the most out of the data? And what do you do with it? CrowdTangle will offer a deep-dive on how newsrooms can use their product to gauge their performance on multiple social platforms, compare them against the competition, and make decisions about the type of content that will drive the best results. We'll start with the basics — what is CrowdTangle? How do I use it? — and work our way up to the more complex use cases.

Speakers: Becky Bruce, executive producer of digital content, KSL Newsradio; Brandon Silverman (@brandon33175), CEO & Co-Founder, CrowdTangle

Closing The Gap: A Candid Conversation With Journalism Professors And Professionals
Friday, 1:30-2:30 p.m.

The journalism profession is not alone in confronting the challenges presented by new business models, new technologies, and a highly partisan political climate. Journalism education is facing the same challenges. Partnerships that leverage resources and knowledge are more important than ever. Find out how leading educators are building bridges between the newsroom and the classroom, and share your own suggestions with them.

Speakers: Paul Voakes (@saxumaphone), president, Association for Education in Journalism and Mass Communication (AEJMC); Deb Aikat (@UNCMJschool), Associate Professor of Media and Journalism, University of North Carolina-Chapel Hill; Sonya Duhe (@sonyaduhe), director, Loyola University New Orleans School of Mass Communication; Battinto Batts (@BattintoBatts), Journalism Fund Director, Scripps Howard Foundation; Sara Ziegler (@saramziegler), treasurer of ACES and copy editor, Law360

Shoot First, Ask Questions Later
Friday, 3-4 p.m.

Journalists have to be concerned about many aspects of the law, including invasion of privacy, trespassing, copyright, use of drones for newsgathering, social media terms of use, open records, open meetings and even national-security issues. More and more, visual journalists are being told “You can’t take a picture here.” Come discuss the latest issues regarding visual journalism and the law.

Trainer: Mickey H. Osterreicher (@nppalawyer), General Counsel, National Press Photographers Association (NPPA)

The Power Of x2: Multiplying Your Reach On Social Media
Friday, 3-4 p.m.

Social media is a significant investment of time and resources for journalists. In this session, come learn specific skills to multiply your efforts on Facebook, Twitter, Instagram and other platforms, to grow your audience and engagement more quickly. Your trainers are a news manager/executive and a major-market anchor, both of whom are long-time passionate social media students and teachers.

Trainers: Tracy Davidson (@tracydavidson), anchor/reporter, WCAU/NBC Philadelphia; Chip Mahaney (@chipmahaney), News Director, WCPO/Scripps, Cincinnati

Enemies of the People? The Job of Journalists in 2017
Friday, 3-4 p.m.

Journalists this year have been arrested for things like asking questions in a state capitol corridor and recording video of a public protest. At least one was assaulted for asking a policy question of a congressional candidate. How did we get to this point, and what do we do about it? Share your own experiences and ideas, and find out how RTDNA's Voice of the First Amendment Task Force is defending the right to report.

Speakers: Scott Libin (@smlibin), RTDNA chairman-elect; Dan Shelley (@MurrowNYC), RTDNA incoming executive director; Doris Truong (@doristruong), homepage editor, The Washington Post

Surviving And Thriving As An MMJ
Saturday, 9-10 a.m.

More and more television news stations are deploying MMJs. These Multi-Media Journalists can be empowered to produce fantastic, award-winning journalism if someone shows them the way. Joe Little has been working as an MMJ since 2006 at KGTV in San Diego. He'll put all his tools and tricks on the table. Little has a very simple formula that shows you how to shoot, write, and edit a compelling news story under deadline.

Trainer: Joe Little (@10NewsJoeLittle), MMJ Reporter, KGTV 10News

English And Spanish: How To Thrive In Bilingual News Markets
Saturday, 9-10 a.m.

This session will be presented in English and Spanish. What do Miami, Houston, Los Angeles, and New York all have in common when it comes to news? Each are examples of bilingual television news markets. Different from markets where English-language media has the loudest voice, in markets like these, Spanish-language media is just as, and in some cases more, relevant. It is all a reflection of demographics — and journalists need to be aware of the dynamic. How do general market and Hispanic television news stations differ? How are they similar? What are the challenges that journalists face in these markets? How can working in these markets, even if you are not bilingual, help you grow as a journalist? Reporters, anchors, photographers, producers, multi-media journalists and news managers working for either general market or Hispanic news stations will walk away with tools, ideas and an additional level of understanding regarding multicultural audiences. That knowledge will enable them to discover, and deliver untold stories that they might have dismissed before. All journalists, from any market or medium, will gain a deeper understanding of how a career move to a multicultural media market can open up new doors. Students hoping to land a gig in television news after graduation, can find out how to capitalize on bilingual market opportunities.

Trainers: Stephanie Bertini (@StephanieNBC6); Nathalia Ortiz (@NathaliaT51)

Consumer Beat: Telling Stories And Making A Difference In Your Community
Saturday, 10:30-11:30 a.m.

Washington Post media columnist Margaret Sullivan wrote in 2016 that "the I-team is back and it might just save local news." The article explained how investigative and consumer reporters are back in big demand at TV stations coast-to-coast because they provide stations exclusive content that can hold an audience's attention. But what does it mean to be a consumer reporter? Do you test out products? Do you solve viewer problems? Do you warn people about scams? You may do all of that and more. Consumer reporters, photographers and writers must be creative story tellers. And yes, you can tell amazing stories about people as a consumer reporter. You can do touching narrative journalism stories. No need for the inverted pyramid of story telling when you are a consumer reporter. We'll go over how to start a consumer beat, what to look for to tell amazing consumer stories and how to do it even when you have no video. We'll focus on all mediums, including print, online and new media forums.

Trainers: Michelle Mortensen, Consumer Reporter, KLAS; Sarita Kichok, Consumer Photographer, KLAS; Mark Hamrick, senior economic analyst and Washington bureau chief, BankRate.com; Joanna Ossinger, SABEW past president and a team leader at Bloomberg News

Unleash And Focus Your Inner Broadcaster
Saturday, 10:30-11:30 a.m.

Finding your voice for radio, television or even podcasting isn't always easy. You'll learn techniques to deliver copy in a clear, conversational manner and more effectively communicate with your audience. You'll also learn how to stay focused and “in the moment” with every story you read. We'll have scripts to help you unleash your inner broadcaster. NOTE: While this session is great way for existing and aspiring broadcasters to develop stronger vocal ability, it's also a great way for newsroom managers to learn new techniques for coaching their own staffs.

Trainers: Tracy Davidson, News Anchor, NBC 10 News; Motivational Speaker; Amy Tardif, FM Station Manager & News Director, WGCU Public Media; George Bodarky, News Director, WFUV Public Media